Transformation…After Just One Use
Since 1997, Alterna has pioneered luxury hair care. Whatever your haircare need, we believe that you shouldn’t have to choose between clinically-proven, salon tested results & natural, good-for-you ingredients. That’s why our products are: Pure. Proven. Professional.
Transforming Hair, Transforming People
JOICO is a leader in professional hair care in more than 65 countries around the world. Dedicated. Award winning. For 30 years we have been committed to making your hair our business.
JOICO doesn’t just offer excellent hair products; we offer excellent solutions for hair. As part of the renowned Shiseido Group, we have made it our business to excel.
We have seven innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more. Whatever you need, we’ve got it.