Since 1997, Alterna has pioneered luxury haircare. Whatever your haircare need, we believe that you shouldn't have to choose between clinically-proven salon tested results & natural good for you ingredients. Thats why our products are PURE. PROVEN. Professional.


Matrix was founded in 1980 with the aim of revolutionising the hair industry. They wanted to provide hairdressers with a comprehensive range of products that would help them to take full advantage of their talent and creativity.

Using the latest technology, Matrix offer high quality products at affordable prices - there truly is something for all hair types - allowing you to achieve the look and feel that you want, with salon results.


The only patented system to noticeably repair extreme damage - OLAPLEX works to rebuild broken bonds from within repairing, protecting, and strengthening hair. Quite simply, Olaplex treatments will put an end to your bad hair days for good. Olaplex patented active chemistry works on a molecular level to repair damaged and broken bonds in the hair that are caused by chemical, thermal, and mechanical damage.


It can be used to restore damaged and compromised hair, or as a tool to prevent breakage. The beauty about Olaplex is that it is beneficial for all hair types, whether your hair is coloured, virgin, straight, curly or anything in between.